Technology has put consumers in control and their attention spans are shorter than ever. As the pillars of traditional media begin to crumble and a new digital landscape emerges, brands must be more engaging and entertaining in order to connect with consumers. In this brave new world of advertising, it doesn’t necessarily take a big budget to be successful just a big idea.
Who the heck is this guy?
I ply my trade as a writer, but I am much more than a wordsmith. Through strategic thinking, I dig deep to uncover powerful ideas that can extend to any medium – whether it’s print, television, radio, guerilla or online. Since the start of my career 10 years ago, I’ve created work that’s provocative and successful for a wide variety of high-profile brands. My work has helped solve clients’ problems, build brands, win new business, and earn some nice shiny awards. The way I see it, advertising should illuminate a brand’s personality and make people want to listen to the message.