As the nation’s oldest and largest advocates for writers, the Authors Guild has always been looking out for writers’ interests. Considering that most authors can’t rely on their publisher to provide a comprehensive marketing campaign, the Authors Guild decided to start offering its members free website design and affordable website hosting options. Our charge was to make writers aware of this useful perk in order to help attract new members. Since many of the greatest authors were never recognized while they were still alive, we decided to turn some of these biographical stories of misfortune into compelling reasons for setting up a website with the Authors Guild. Running these ads on the back cover of literary magazines such as Poets & Writers, Harper’s, and The Atlantic Monthly helped increase new memberships by almost 40% in the first year alone.