Fine jewelry is one of the ultimate status symbols. People don't just buy jewelry to commemorate special moments like weddings or birthdays. Deep down, people also want their jewelry to impress others. Since Bernie Robbins is regarded as one of the finest jewelers in the Philadelphia area, people are willing to pay a premium for the cachet of saying they bought it there. For this new business pitch, we gave Bernie Robbins an ownable voice and a little attitude that leverages the company's heritage and excellent reputation. When people are ready to buy their next piece of jewelry they'll come to Bernie Robbins because they've been Inciting Envy Since 1962.