The Bears Traditions line of premium merchandise celebrates the team’s rich history with classic designs rooted in authenticity. This brochure was part of a VIP package sent to sponsors, the media, and celebrities with Chicago ties such as Dwayne Wade, Kate Hudson, Common, and Vince Vaughn. The aim of this non-traditional direct mail effort was to tell the team’s story and establish a stronger bond with these prominent tastemakers. By getting these influential people to wear the gear and promote the line, we were able to bolster the team’s retail revenue stream. The piece also earned Two x Four a brick at the 2008 Chicago Creative Club Awards.
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