Gardeners take great pride in what they grow because it’s a reflection of who they are. However fertilizing plants incorrectly can ruin an entire season’s worth of hard work. That’s why serious gardeners rely on Osmocote’s time-released fertilizers to consistently get great results. In order to expand their audience, we put an interesting face on the brand and made a more personal connection with every day gardeners. A micro-site for this campaign allowed users to generate their own unique customized portraits after uploading a photo and choosing their favorite things to grow.